We discussed the growth of iPhone, Android and other technologies as platforms for creation of new products and services and their relevance to both consumers and businesses alike. As we are approaching a new phase of mobile Internet, innovative companies are creating mashups incorporating 3G, WiFi, Bluetooth, video and location based services. In this environment, it is crucial to understand the strategic and tactical steps that executives, entrepreneurs and investors should take to ensure that they are not left behind with the mobile Internet revolution. Those who develop strategies to improve customer, supplier, employee and management communications using mobile Internet are bound to gain significant competitive advantage.

Dave Verwer, CTO, Shiny Development

Since Apple released the iTunes application store in July last year over 10,000 applications have been released and total application download numbers top 300 million so it is safe to say that the application store has been a success, but what makes a compelling iPhone application? The iPhone offers a fantastic array of hardware and software features but using these features effectively on a 3.5" mobile phone screen can be a challenge. This session will take a high level look at the features of the phone that application designers have access to and look at some guidelines for making a killer iPhone application.

Katie Lips, Mobile Strategist at Appostles

Katie Lips is author of "The Amazing iPhone Report", a Guide to the platform for business owners. Katie will offer an overview of what makes the iPhone platform special and how both iPhone and Android offer supportive environments for developers and entrepreneurs. "New Mobile" is no longer a walled garden, but as developers are fast creating thousands of new apps, the ecosystem (the iPhone App Store at least) is fast becoming a crowded space. How can mobile 2.0 developers make sure their apps stand out? Katie will outline some trending strategies in "new mobile marketing" and share some lessons learnt from Kisky's recent launch of iPhone application Coffee Buzz

Rhys Jones, CEO - Sanoodi

Rhys returns to #NS20 to discuss the success Sanoodi (and pet project Locly) has made by building robust and versatile mobility solutions to complement their online presence. His discussions will focus on iPhone, Nokia, Blackberry, etc. Rhys is a serial entrepreneur with two successful exists (Secure Trading and Accountis).

Robert Wakeling, CEO - Wadaro

Robert Wakeling, currently CEO of Wadaro, has in the past held senior management positions in companies such as Openwave and Magic4. Openwave had their own terminal platform and Magic4 integrated their 3rd party messaging Clients into various manufacturers platforms. Having experienced the practicalities around developing software products for terminals, Robert can explain how vendors have traditionally implemented their devices and how they have or tried to move to a platform based offering and why.

Ben Hookway

Summary of Mobile World Congress that took place last week in Barcelona. Ben founded and exited from Next Device, which was funded by Rising Stars

StartUp4Slaughter - Ash Mokhberi - DistinctID

Since the launch of the internet users have had to repeatedly submit registration information to websites and create multiple usernames and passwords. With the launch of social networking sites and sites such as ebay, we have all started to build profiles of our identity on the internet. Whether it be a profile of personality and life experience or a profile used to identify credibility and trust among others. To this day the profiles or identity’s we build about ourselves online are restricted to their website of origin, forcing us as users to rebuild the same identity from scratch when we use a new website.

Our mission is to create an open and transportable online identity management system that allows users to have a single entry point to access internet services, along with backend open integration for web developers to utilise current services and develop new services to meet their own requirements. Allowing users to manage share and distribute online credentials to any source they wish. While at the same time allowing web developers to take advantage of this information to develop converged internet services and marketing.

Questions for audience

1. Where do the audience see the importance of online identity in the delivery of cloud computing and mobile applications including location based services?

2. How do they feel is the best way to attract the critical mass (in terms of users), required to provide mass web proliferation of such a service?

3. Web based tech start-ups view on open id, decentralised identity and control of users information, As an importance to their business and why??